Geneva needs to integrate people living in it, people of different cultures and backgrounds....
What if they need to create a business? Make a deal? What if they want to invite for a collaboration the people of another colture?
Who would need to sign up a contract with a person fron another part of the world - will there be any problems of understanding all the detales of a proposed collaboration?
I would like to help with those linguistic, cultural and organisational problems!
Business Plan: Startup
OWNERS
Universal InterMediator
83, rue de Lyon
Genève, 1205
0762217934
Helena.or77@gmail.com
http://intercult1.fortunecity.com/blog
Mission Statement,
CONCEPT
A new business-services and communications technology-based enterprise is starting as a small business and has a potential of continuous growth and development.
Intercultural or international business mediation is a new business concept the whole idea of which revolves around the particular modern Around-the-World reality, specifically from the international character of businesses being developed or casually concluded contracts and collaborations (the target is Geneva canton).
Thus, first of all, the thing we offer is a technologically backed-up, characteristically personalised Services and communication combining the psychological assistance, basic legal back-up and business attitude with translation and interpreting services, Universal Intermediator is to become an indispensable for many, new instrument for the creation of new contacts, entering the new spheres of activity, new geographical horizons for many, and simply a provider of no-mistake, quietly concluded affair for the others.
Well, first of all, the thing we offer is a characteristically personalised service
All those aspects of reality are requiring the emergency of inter-cultural coexistence in all levels, but first of all with the background of all the real and sound conflicts that are still there, meaning the differences of business ethics, linguistic barriers of a sophisticated level.
PUBLIC IMAGE,
ETHICAL POSITION
Is much of importance to the company. The modest iner-mediator, reliable, helpful and knowledgeable.
The interpersonal aspects and capacities of Universal InterMediator are as well not to be diminished. Neutral by status, but ready to give an expertise, Universal InterMediator will only participate in a negotiation as much as it will be necessary in the particular case, giving the necessary service and expertise.
Sufficient efforts will be provided for the conversation to flow freely and staying concentrated on the subject and efficient, and not let the important points to be missed out by any of the parties.
COMPETITVE STRENGTH
The key competitive strength of the new enterprise is to be its high technological provision and complete information back-up. The use of the latest up-to-date technological resources brings the unique and characteristic capacity – the fruitful “first take – successful” and extremely advanced in quality result of negotiations.
But what are the industry competitive strengths? Flexibility, Service businesses sell intangible products. They are usually more flexible than other types of businesses and generally have very little in fixed assets.
Service orientation — we are actively looking for ways to help others.
w
Payment procedure
Mostly in advance due to presumed time-to time nature of services and communications. Half pre-payment is possible.
PRICES
Mechanism of price-formation
The price is to be defined by the accumulation of the elements of a services and communication, - and estimated amortisation of equipment employed in the process.
The price is going to be one of the main competitive advantages of a company, being comparable to the interpreter’s services, to the plainly expert services and to exclusively legal services - in our favour.
Basically, we would simplify all the big variety of service products, putting them into 3 categories, - The basic service (X), the medium complicity service (Y) and the advanced complicity service (Z).
HOW DOES IT HAPPEN? WHY TECHNOLOGY? DESCRIPTION IN DEPTH OF A SERVICE PRODUCT
It happens as a series of mini-conferences being a of negotiations.
The two parties are meeting at a mini-conference organized by us. But the technology-improved negotiation process makes much difference from the usual, slow-in-making-decisions, difficult-in-processing how it is:
The multiple technological implants are ready for use and prompt to resolve the immediate problems during the business meeting. The technologically provided inventory covers
n the necessity for the quickly obtained information on the sectors – like the numbers, proportions, segmentation, the growth rates, the dynamics, the names. The equipment will have a database on the sector, real-time-adjustable according to the latest changes and updates.
n A necessity for the multi-language translator, the best and different-type electronic translators will be taken on the board.
n the information on the country/city – population, size, prevailing religion, cultural important features,- like the years women voted first time, the wars participated and the relations with the other states. The political position. The geographic-demographic database will be right under the hand (the improvements will be watched by us, in order to provide the best)… That is not all, just the beginning!
All that allows to improve drastically the quality of the negotiation hold by two or more parties and the effects of it.
Moreover, the situation might require:
-- Knowledge of the “common” for this location or sector terms;
-- Linguistic subtleties to be deciphered and properly understood;
-- Terms to be timely applied
-- Establishment from the first second of a personal sympathy (which actually relies on the acknowledgement of common points, respect and lack of initial misunderstandings (for example, such as unwilling insults of different nature).
-- The quick and “painless” creation of a meeting space itself. …
-- The preventive brief “coaching” before the meeting starts, getting to know the details of the other party business position, providing of which prevents a necessity of an unnecessary and untimely questions to the second party, sounding inappropriate
Thus, the level of involvement of Universal InterMediator may vary according to the necessities of a definite client in a particular situation. In certain cases we fly to make up meeting in the other country, sometimes come to the nearest café where the parties could found themselves in less than an hour (that is also provided by technology – Walky-talky of high technical characteristics permits to control time ideally.)
Our “technical” tasks for each particular mini-conference would be:
Coaching and preparation
Active listening — Giving full attention to others without interrupting.
Negotiation — Finding common ground between opposing parties.
Persuasion — Persuading others to change their minds or behaviour.
Delegating — Matching tasks to people with the appropriate skills and interest to do them.
Coordination — Adjusting actions in relation to the actions of others as necessary.
Instructing — Teaching others to do something, making sure that they comprehend.
Speaking — Talking to others to convey information effectively.
Writing — Communicating effectively in writing as appropriate for the intended recipients.
Monitoring — Assessing performance and stepping in to make improvements.
Etiquette — Taking time to write clearly and respond appropriately.
PROMOTION PLAN:
1)Advertising on the different Web pages such as Geneva.ch, Glocals.com, ;
2) Networking (“Glocals.com” – many-nationalities friends community, consisting of individuals (representing different formations) in all sort of activities –NGO’s (United Nations, WTO, WHO, World Religious Council, financial & industrial companies, research institutions (CERN, HEI, HEC,…) ; forums and associations (Geneva Women for Trade, Investor’s Forum, Venturelab, Petites Dejeuners, etc.)
TARGET MARKET
(Customer base): One-time visitors, new-to-establish themselves in Geneva, international foundations in need to cooperate with the businesses, Swiss companies that are to establish their connections with the foreign partners/investors/clients (mostly meeting at Swiss territory).
Most market segmentations would however be:
Industries.
Commercial organisations (even trade unions, entrepreneurs, re-sales, fairs organisers or participants (ex: European Market” – regular fair to support the European producer, the artigianal and natural products, held in Italy, Holland, Germany, France... Switzerland?), shops, boutiques).
Tourism in all its expressions, - hotels evolving abroad, agencies, promoters, etc.
The International organisations, - located or working in different countries.
Private International organisations, - located or wishing to be working in new countries.
Finance (private, analysing, extending its borders).
WHY WOULD PEOPLE COME TO US?
They would ask us for our services out of economy of time, economy of money, guarantee of an expertise. They would prefer us to interpreting agencies for our sector- and culture-orientation. They might need a very specific or exact and reliable knowledge of world-wide facts. They might not be really prepared to talk on a certain level with the representatives of certain circles. ....
EXAMPLES OF NATIONAL DIFFERENCES BY DEALING THE NEGOTIATIONS
“FAIRE LES AFFAIRES” (HUMOUR):
Russian : Very formal, putting expertise over inter-personal aspect. Maintaining status, but not necessarily image-oriented.
American: Not at all formal, putting interpersonal aspect over the expertise. Paying all attention to establishing interpersonal contacts and understanding.
Arab (generalised): strangely also not really formal. Paying most of attention to money itself and stability or simplicity of a project.
Jewish: Not formal. Simpathetic, intelligent and reliable. Not much concerned image. Giving all the importance to money.
French: Brief/ short. You would better listen carefully to what they say, - they don’t like to repeat. Always considering aesthetic side of any business. They like only nice things. Put accent on the first impression. Once they made a decision, stick to it.
Finnish: Work, work, work. Honest, direct and self-conscious. Not trying to look too much sophisticated, but like to work. That’s why they expect the others to… be helpful to them and work well.
Italians: Mysterious, sometimes aggressive. They are making impression not to be telling you everything. When you stay convinced that they are forming some filial of “mafia”, they show up being extremely concerned about ecological integrity, environmental impact and human rights!
We shall bring then to work together.
REAL POTENTIAL CLIENTS:
Many companies and individuals have already learned about our new project and some: In strictly financial services sector - International Payment Group in financial field /Berlin Shawn, senior trader +41788807610/,
In Management, financial, fiduciary and insurance consulting – MicroGestion /C. Carcassin/,
Newport Geographic, 3419 Via Lido 445 NewPort Beach, California, reaching out for their market in Europe /Conor O’Donoghue, President, +19493753431/,
IT Specialists UK (Rob Koltraz, the IT expert) are looking forward to try the new high-technology conference experience. The charity organisations without financial potential will have favourable conditions with us. We are looking forward to work with any or all of them!
STRATEGY FOR KEEPING THE CLIENT LINE
CREATION OF NEW JOBS
Many very good, qualified specialists are being unemployed and looking for jobs even in Geneva. Why? They are really good experts in their field, but that is so difficult to let yourself become known by the others, to get appreciated. ETI (Ecole de Traduction e Interpretation) in UniGe is a very high-level educational institutions that gives several thousand new linguistic specialists every year. The legal experts are having hard time while integrating in that serious sector. Technical specialists are or being well-employed or never find an appropriate organisation for their skills, the psychologists never had enough places. The touristic experts are not even having a formed market for their capacities and are working in all kind of different organisations.. This list can be continued. The freelance work is sometimes preferable for them. A very strong potential market for the different kind of experts is being created by us. The linguistic experts -- Arabic, Chinese, French,… - all the possible uncommon as well as common languages specialists will be required. The experts in particular professional fields, the legal experts and the coaches, as well as psychologists are to be involved numerously into evolving activity.
In general, Service Businesses sell intangible products. They are usually more flexible than other types of businesses, but they also have higher labour costs and generally very little in fixed assets, it means that the working force is the most important factor for us (except our technology).
SOCIAL IMPACT
Except the main goal – of uniting the people on a very civilised level by their new connections and partners, which is already creating certain impact by itself, -
Very important are the non-profit sector clients. The discounts and additional collaboration will be given to all the publicly-oriented and socially-assisting formations/associations. We particularly welcome those clients in all senses, also because they are corresponding to our spirit of global unification and mutual understanding.
By the way, we are working on the development of our contacts with such organisations, in order to provide our attention to them and reaching for them by ourselves. (Chambre de l’Economie Sociale et Solidaire /m.Charly Schwarz/is been contacted by me personally to offer our services, and I even have provided a financial contact for them, - the company which will send money for the free of charge and participate in the other projects, - the Payment Group.)
COMPARISON WITH SIMILAR ACTIVITIES:
Relocation (example: Active Relocation; other members of European Relocation Association): Not quite similar. It is basically oriented to the housing arrangements, mostly personal then organisational, and deals with logistics, as well as real estate consulting rather than negotiation support or back-up. The other services offered by relocation companies are completely different, and much more vague than those offered by our intermediation firm.
Translation/interpreting services: The prices: The translator’s and interpreter’s prices are extremely high in Geneva in particular, - ref. besides, we give more and translation/interpreting services. The translators/interpreters are mostly “humanitarians” with the vague specialisation distributed between several fields, such as technical and economic, for example, which are very far from the humanitarian spirit, and thus are often missing out the precision, important detail, or even proper sense, while being translated/interpreted. -
LONG TERM PROSPECTIVE, DEVELOPMENT
The firm is intended to perform a considerable growth during the coming 2 years, but mostly further on. This is a natural process for such a public-oriented, communication-based business. But except this, the technological back-up for the inter-business conferences will soon become a real necessity in the developed countries like Switzerland first, and then all over the world of business.
I the next 3 or 5 years the importance of a technological factor in all-over businesses will grow and become evident with an unexpected great speed. The idea of universal “expert databases” could be protected by brevet by its overall importance and applicability for the dynamic inter-business development in the world.
SUPPLIERS. ASSETS SUPPLY BASE
The asset base is mostly consisting of technological equipment. Wi-Fi, Walky-talky, advanced compact Database equipment, Electronic Translators. Small capital is necessary to create initial employment retribution fond.
-Are going to be selected mostly through research institutions, but also just Hi Tech shops existing in Geneva canton with special advanced technical lines (MobilZone, some InterDiscount lines by special orders…). Both simple and sophisticated strategies will be used for finding the appropriate equipment – the first consisting in selection of good but broadly achievable electronic products; the second involving the use of advanced Hi Tech researchers counseling (such as ARGUGRID, Fongit association, Fondatec, Formaconseil, etc., already contacted by us). This counseling is mostly free of charge and including the exchange of experience, professional discussions. There are some more potential counselors in that technical field: Department of Computing, Imperial College London /”logic and artificial intelligence”, high-performance computing, visual information processing/, UK; Department of Computer Science/ , Royal Holloway, University of London, UK; Dipartimento di Informatica, Pisa University, Italy (Computer science, applicative theory); Institute of Communication and Computer Systems/ Distributed Architectures, Distributed Architectures include Semantic Web-Services, Cognitive Agents and Multi-agent Systems, Grids, Image, Language and software for embedded systems, Signal and Vision Processing/, National Technical University of Athens, Greece/
Knowledge and DataBase Systems Laboratory
Media and Communication Group
Microcomputer and Digital Signals Laboratory
Microwave and Fiber Optics Telecommunications Laboratory
Mobile Radiocommunications Laboratory
NETwork Management and Optimal DEsign Laboratory (NETMODE)
Software Engineering Laboratory
Telecommunications Laboratory
Wireless Telecommunications Laboratory /
; School of Engineering and Technology, Asian Institute of Technology, Thailand/ Information and Communication Group:Information Management (IM); RemotComputer Science (CS); e Sensing and Geographic Information Systems (RS-GIS);Telecommunications (TC) Interdisciplinary Programs: Information and Communications Technologies (ICT)/; InforSense LTD UK / The InforSense Platform has been built using a number of key technologies that enable it to Embed Intelligence throughout the Enterprise ; GMV S.A., Spain; cosmoONE Hellas Market-site S.A, Greece;
Hewlett Packard is a big now-days developer of mobility devices, New Mobility Support Services target enhanced performance. A set of expert services for cost-effectively supporting our growing mobile/wireless environments.
SOME REFERENCES TO GENEVA POLITICS:
By “The Geneva Economic Development Office presents its results for the year 2006 “- On the international side, new company establishments in 2006 were of exceptional quality and reflect the interest in Geneva taken by high-added-value firms. As an example, after the inauguration in 2005 of the international publishing headquarters for Electronic Arts, another important development in the electronic games sector was realised in 2006 with the establishment of the international coordination centre for Take-Two, a major player in this high-growth field. The trading sector also enjoyed some positive outcomes, notably with the consolidation in Geneva of all the trading activities of two major operators - Louis Dreyfus Commodities and Koch Supply & Trading.
"The arrival of these companies actively contributes to the development of Geneva’s centres of reference and reinforces the canton’s reputation as a mainstay in the economy of Europe," underlined Pierre Jaquier, head of the Geneva Economic Development Office.
By ILO – a selective Bibliography of ILO publications: “Corporate Social Responsibility”: A fair globalisation: creating opportunities for all World Commission on the Dimension of Globalisation. Geneva, 2004, 168 p.
Using worldwide expertise, examines the various facets of globalisation, the diversity of public perceptions of the process, and its implications for economic and social progress. Proposes a series of coordinated measures across a broad front to improve governance and accountability at both national and international levels. These include fairer rules for international trade, investment, finance and migration, which take account of all interests, rights and responsibilities; measures to promote core labour standards and a minimum level of social protection in the global economy; and new efforts to mobilise international resources to raise capabilities and meet the Millennium Development Goals (MDGs). Maps out the priorities for national, local and regional policies which can empower people to participate effectively in the opportunities of globalisation.
Switzerland Ranks 2nd in 2006 Globalisation Index Up from 3rd in 2005!
Switzerland ranks 2nd, only after Singapore, in the 2006 Foreign Policy Magazine A.T. Kearney Globalisation Index. The index is built by examining several indicators spanning trade, business, politics, and information technology across 62 countries (www.foreignpolicy.com).
Examples of a sector of already existing market:
The year 2006 has seen a substantial increase in Chinese investment in Geneva. A number of Chinese companies have chosen to establish themselves in the canton of Geneva for their European operations and many contacts have been made for developing long term business relations. These positive events are the direct consequence of the efforts made by the Department of Economy and Health and its subdivision, the Geneva Economic Development Office. Several newly arrived Chinese companies have chosen Geneva this year to found their European business headquarters. These firms are as well of interest for the development of Geneva’s economic well-being, as they are in high added value domains that already belong to Geneva’s hubs of excellence. <
This positive movement confirms Switzerland’s continuing excellent performance in key global indicators. Indeed, the World Economic Forum’s Global Competitiveness Report for 2006-2007 ranks the country in first place among 125 economies, up from fourth place in the previous report.
It is also interesting to note that another ranking compiled by the World Bank Group and PriceWaterhouseCoopers ranks Switzerland 7th among the top 10 countries and 2nd in Europe where it is easiest to pay taxes. This study showed that it takes an average of 68 hours for a business to comply with tax requirements in Switzerland as opposed to 325 in the U.S.
A Russian -Swiss integration is showing up to form the considerable portion of Swiss financial turnover, but only not the small new and promising businesses, but bigger and well-established conglomerates are being favorites in this turnover. However, a lot of conferences are been held to improve the access of new Russian companies to the Swiss market, (for example, the Russian-Swiss business summits that being held, provided a very high level with legal and commercial reliable information sources.
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